I’m Andrea Posadas, the A and P behind APC.
As a first-generation Latina with Mexican and Spanish heritage, I come from a long line of creatives. My grandmother was a fashion illustrator and my grandfather ran a creative advertising agency in Mexico City. I unfortunately never got to meet him, but from the stories I have been told, his creativity runs in my blood.
his creativity runs in my blood.
Time spent with my family in Mexico taught me about creative storytelling in everyday life:
In the kitchen, there is a story behind every recipe. In music, we are connected by intonations and beats. In fashion, there is an intricate story of color, texture, and technique. Those moments made me curious about who I was, where I came from, and made me fall in love with storytelling.
I really do believe storytelling has the power to change the world
Since then, my passion for travel has helped to keep that love affair going. I was raised in a Spanish-speaking household and Spanish is my first language, so I have been blessed to be able to communicate in many countries. I know that traveling is a privilege, so I have devoted the past few years to emerging myself in other cultures and ways of life in order to gain a broader perspective and share those experiences with others. and try to apply everything I’ve learned through my own experiences to the way I approach telling my clients’ stories.
I wanted to share a bit about myself so you know who is working behind the scenes, but APC wouldn’t exist today if it weren't for my team: a group of multidisciplinary creatives who bring their own diverse stories to every project. I’ve collaborated with many of them for years, and the bond we have is truly like family.